What are the benefits of Automation and Long tail keywords in SEM?

Reviews and experiences by business in e-commerce show that they are having a hard time with AdWords. This is primarily due to competition, which makes bids high and ultimately leads to a cash burn. In all ways, this is bad news for business because the high costs in AdWords means high advertising costs which might lead to no profits or for the struggling businesses, a loss. These high costs are also due to manual management of AdWords.

 Despite this challenge, the overall point is that, AdWords are useful and beneficial in putting your business closer to your customers. So, the questions is, how do you use AdWords profitably? Here we provide you with a couple of the strategies open to you that you can use to make your AdWords campaign ultimately profitable.



Research shows that many ecommerce businesses lay emphasis on head keywords for their AdWords campaigns. Such keywords are for example, a “Shorts dress” or “Yellow shirt.” Competition for head keywords is normally very high which means the bids for such keywords is very high too. Because of the high bids and consequently the high costs per click, the result is low returns which simply burn your cash. To counter this challenge and make AdWords work for you, you need to think out of the box.

 Have you thought of using long tail keywords?
Long tail keywords have the ability to attract traffic at a low cost per click, and they have high returns per investment. A long tail keyword such as “short black cotton dress” or “plain yellow polyester shirt” is sure to make a difference in your AdWords campaign. Even though a long tail keyword might generate less traffic, a combination of several long tail keywords is sure to aggregate to very huge traffic.




Are you manually managing your keywords? 

Manual management of keywords is not feasible. You need to automate your AdWords campaign. This way, it is easier to generate millions of long tail keywords, have the classified in the right campaign and adgroup, then deployed on AdWords. On deployment, the keywords bids, through automation are adjusted as per performance which ensures increased returns for the advertising costs.

It has been observed that, the majority of small and medium sized business set-up AdWords campaigns by starting with a set of randomly selected keywords and the equivalent bids at adgroup level. Then, the bids will be increased in the first few days with the objective of increasing traffic. Once traffic starts tricking in, these marketing managers let the campaign run automatically and only adjust the keywords and bids, on average, one every month. This strategy is unhealthy for your AdWords campaign as it doesn’t guarantee a ROI which leads to managers concluding the AdWords do not work. The truth is that, you marketing manager is simply wasting your resources and not tapping on the full benefits available through AdWords.

So as to get the most out of AdWords, first, you need to use long tail keywords, have these keywords adjusted and added constantly, and have bids for all the keywords adjusted on the basis of how they are performing. To be effective, manual work on AdWords is to be done away with and automation adopted. Automation will help in the daily adjustment of the bids. In addition, you get to add new long tail keywords based on the new search questions that are made on your website. Through automation you get to lower your operational costs for AdWords while at the same time increasing its efficiency. Ultimately, you increase the ROI for your AdWords campaign, and your profits soar.

Based on industry results, long tail keywords can generate up to 50% of the total AdWords revenue which places the AdWords campaign in a profitable position. For a medium sized business, about a million long tail keywords are normal for an AdWords campaign.

Summary
To get specifics on how your business cam make use of AdWords campaign to reach new markets profitably, you need the services of a professional. This can be either an in-house AdWords expert, or you can acquire the services of a professional Agency. One of the Agencies that you would want to consider in improving your revenue is EitBiz. EitBiz is an USA-based company that has your interests at the core of their operations. They will analyze your company, your product, and target customers and create AdWords strategy that works for your business and the evidence clear in your profits.